The Art of a Music Video

Music videos are a popular form of entertainment, helping to visualise songs, giving the artist or band an identity and a chance to provide different interpretations.

Why do we have music videos?

• To entertain
• To make songs more commercial (providing air time on TV)
• To advertise (product placement)
• To promote the artist
• To give the song a visual platform
• Creates, adapts or feeds into a 'star image'
• To familiarise the artist with the audience
• To be iconic
• To win awards and be recognised for creativity

There are 3 main elements to music videos, with all music videos being one of these styles:

Performance:

Narrative:

Concept & Symbolic: