Magazine Adverts for Digipaks

A popular and common form of promoting and advertising digipaks, is through the media and in this case, magazine advertisements. Usually, the advert is placed in a magazine that follows a similar target audience to the artist or band releasing the album, such as Complex magazine promoting a hip-hop or R'n'B orientated digipak. The advertisement could also be displayed in the same section of the magazine as a interview or article on the band or artist, hoping the more detailed insight the article provides, would entice the audience to become interested in the album. The adverts are usually quite basic, following a basic colour scheme, or similar colours to that used on the album artwork. It usually states the artist or band name, the name of the album, the price, where it is available from, and potentially reviews from critics to help bolster appeal.

Here are some examples of adverts for digipaks: